Post by account_disabled on Jan 4, 2024 6:00:07 GMT
Dont overstuff your meta description with keywords. Create your own unique meta description for each page. As part of an SEO strategy it is useful to regularly check all SEO issues . . Skipping a call to action A call to action CTA encourages the consumer to take the action you want them to take when they visit your website. For example a consumer searches for the best phone system for business andr SERPs. The meta description could include a call to action such as Click here to sign up for a free trial. Clicks improve your position in search results so why not promote them whenever you can. Consumers want content to be informative but they also like to know what to do. Tips to prevent this If relevant include a CTA in the meta description. You only have a few lines to get the user to take action so make sure your meta description is targeted and gets the user going in the desired direction.
Too many details Its tempting to use the meta description as a catchall snippet. However if you include every important point in the meta description who phot editor will bother to click through the page and read it in its entirety Tips to prevent this Dont offer too many details. Think of your meta description like a movie trailer. You want to give the consumer enough information to capture their interest but dont reveal the whole story. Too much Image source pexels.com . The description is boring Boring meta descriptions dont entice people to read more. You want your page to stand out from the crowd increase your CTR and lead users through the customer lifecycle journey with you.
Tips to prevent this Keep the content specific to the article. Meta descriptions should be natural not just pieces of text strung together. Highlight the description using numbers symbols and special characters. You can even use emoticons to help the consumer draw attention to your page. Make sure your meta description is customercentric. You need to show what your page offers to the customer and why they should click on it. Make it clear that your page will provide the answers the customer needs. It may take time to perfect but its good to practice and improve your description writing. . Not using the rich fragments Rich highlights are an additional visual feature that can help your meta description stand out in search results.
Too many details Its tempting to use the meta description as a catchall snippet. However if you include every important point in the meta description who phot editor will bother to click through the page and read it in its entirety Tips to prevent this Dont offer too many details. Think of your meta description like a movie trailer. You want to give the consumer enough information to capture their interest but dont reveal the whole story. Too much Image source pexels.com . The description is boring Boring meta descriptions dont entice people to read more. You want your page to stand out from the crowd increase your CTR and lead users through the customer lifecycle journey with you.
Tips to prevent this Keep the content specific to the article. Meta descriptions should be natural not just pieces of text strung together. Highlight the description using numbers symbols and special characters. You can even use emoticons to help the consumer draw attention to your page. Make sure your meta description is customercentric. You need to show what your page offers to the customer and why they should click on it. Make it clear that your page will provide the answers the customer needs. It may take time to perfect but its good to practice and improve your description writing. . Not using the rich fragments Rich highlights are an additional visual feature that can help your meta description stand out in search results.